31 August 2009

Video Marketing Tips - A Simple Solution To Capturing The Power Of Web 2.0 For Your Real Estate Marketing

By Mark Bradley

A major proportion of home owners and potential home buyers are nowadays searching for properties online. This has led to an increase in the use of videos to promote properties on sale in the form of video marketing. Pictures, photos and descriptions are useful tools for social marketing but one cannot undermine the significance of video marketing.



Virtual touring is becoming a popular form of video marketing. There is no other alternative to videos that has the capability to provide the users with a firsthand experience of properties along with a well-made home tour in the form of a video. This also leaves a favorable impression on the mind of potential buyers and investors which can further lead them to finalize a deal. Thus, video marketing is no doubt very useful.

You can show all positive attributes of the neighborhood and even present a professional profile of your real estate team and business using video marketing. This system is very reasonably priced and appropriate for almost every budget for social marketing. If you make a comparison of this method with conventional marketing channels then you will realize it is a bargain. It is a lot less expensive than outdoor (billboard and bench), print materials, radio, TV, flyers and various other techniques of social marketing.

Creating a good video for the web in order to market your real estate property is not that simple. In fact, creating a good video that is relevant, authentic and compelling to the viewers can be quite challenging. Research statistics reveal than on average, of the millions of videos that are viewed on YouTube every day, the time of viewing is lesser than even 10 seconds. This is mainly due to the inefficiency of videos in meeting requirements of viewers. Your video marketing must give importance to these facts.

For successful video marketing you should be aware about the ways in which you can leverage the content of the videos that you create. Since video content is highly portable in character, you must try your best to provide it with the best exposure. For this you can use an effective and calculative distribution strategy. You should place your videos on those sites that are popular and most frequently visited. Some of these are Active Rain, Facebook and YouTube.

For effective video marketing, you can consider using a video camcorder. There are numerous high quality and expensive video solutions available in the market. However, many real estate professionals prefer the Flip Video Camcorder for its affordability and simplicity.

If you use free sites to upload videos for your real estate video marketing, you should look for the best control of your official video files, better methods of distributing them and for maintaining their quality. You can achieve this by a sharing solution and paid storage such as Screencast.com.

Before you actually implement your video marketing strategy, it is recommended that you do some homework and research on it. You should learn how to enhance your business exposure with the method of video syndication. It is a beneficial solution that can place your real estate videos with a single upload operation. You can also link your property listing client charts displaying the views and opinions of their own listings on these websites. Video marketing can be a useful tool for social marketing if is implemented properly.

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