It is wise for chiropractors nowadays to use the resources widening his or her customer base with solid chiropractic marketing tactics. One of the most effective strategies is to use social networking sites like Facebook. If utilized properly, Facebook can serve as a good marketing tool for chiropractors. One of the chiropractors I know reported that within a week of using Facebook, he got a dozen patients! This article contains useful information about the ways to use Facebook to get your patients. Read on!
Just how effective will Facebook be anyway?
It's got a massive user base: There are over 200 million people currently using Facebook. That's almost the population of the 8th largest country in the world!
Constant visibility: On the total, people worldwide spend 4 billion minutes on Facebook on a single day. 100 million users log in at the site at least once a day.
Your market is using Facebook: over sixty percent of Facebook users are college graduates. And within this demographic, the number of people who are 35 and above is rapidly increasing.
Your market instantly reaches other untouched markets: An average Facebook user has 120 friends - who are not your patients yet.
If you will do quick math, connecting with 200 of your patients on Facebook already allows you to advertise and reach out to 24,000 future clients!
Follow these steps to gain the patient base you desire through Facebook:
1. Start using Facebook for endless marketing possibilities!
The client I mentioned earlier used to have only 500 patients in his book and so I advised him to use Facebook to his advantage.
I told him to create a Facebook account - it's easy, and it's free. Once his account was set up, he was able to find and connect with his clients immediately. This is easy to accomplish because Facebook allows users to import contacts from their email's address book, and invite them to create accounts too.
2. Upload a great video for your patients and contacts
Videos are excellent ways to attract attention to your Facebook profile. In general, people love to watch videos because it sparks their interests. The chiropractor I mentioned a while ago posted a video about how can chiropractors help heal back pains.
He uploaded the video first in YouTube and reuploaded it on his Facebook page. It's easier on Facebook!
Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.
3. Use emails to your advantage!
After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.
Now, you have contacted your clients via two ways:
- An email from the doctor inviting his patients to use Facebook; - And a link leading all of them to watch the video on his profile.
How were the gains of chiropractic marketing achieved via Facebook?
Facebook is so popular and since you can take advantage of the connections of registered users, getting patients through it is very easy.
The chiropractor got 12 new customers when he followed the steps mentioned in this article. We can account the influx of new patients to the fact that his Facebook page was very active.
This client of mine maintained this constant activity by regularly uploading new videos Facebook and telling his clients about it via email. These methods produce the patients for him.
If you follow the steps mentioned above, you would be able to utilize Facebook to its fullest potential as a marketing tool. Uploading videos and constantly being active in your page would guarantee patients, and all this for free!
Just how effective will Facebook be anyway?
It's got a massive user base: There are over 200 million people currently using Facebook. That's almost the population of the 8th largest country in the world!
Constant visibility: On the total, people worldwide spend 4 billion minutes on Facebook on a single day. 100 million users log in at the site at least once a day.
Your market is using Facebook: over sixty percent of Facebook users are college graduates. And within this demographic, the number of people who are 35 and above is rapidly increasing.
Your market instantly reaches other untouched markets: An average Facebook user has 120 friends - who are not your patients yet.
If you will do quick math, connecting with 200 of your patients on Facebook already allows you to advertise and reach out to 24,000 future clients!
Follow these steps to gain the patient base you desire through Facebook:
1. Start using Facebook for endless marketing possibilities!
The client I mentioned earlier used to have only 500 patients in his book and so I advised him to use Facebook to his advantage.
I told him to create a Facebook account - it's easy, and it's free. Once his account was set up, he was able to find and connect with his clients immediately. This is easy to accomplish because Facebook allows users to import contacts from their email's address book, and invite them to create accounts too.
2. Upload a great video for your patients and contacts
Videos are excellent ways to attract attention to your Facebook profile. In general, people love to watch videos because it sparks their interests. The chiropractor I mentioned a while ago posted a video about how can chiropractors help heal back pains.
He uploaded the video first in YouTube and reuploaded it on his Facebook page. It's easier on Facebook!
Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.
3. Use emails to your advantage!
After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.
Now, you have contacted your clients via two ways:
- An email from the doctor inviting his patients to use Facebook; - And a link leading all of them to watch the video on his profile.
How were the gains of chiropractic marketing achieved via Facebook?
Facebook is so popular and since you can take advantage of the connections of registered users, getting patients through it is very easy.
The chiropractor got 12 new customers when he followed the steps mentioned in this article. We can account the influx of new patients to the fact that his Facebook page was very active.
This client of mine maintained this constant activity by regularly uploading new videos Facebook and telling his clients about it via email. These methods produce the patients for him.
If you follow the steps mentioned above, you would be able to utilize Facebook to its fullest potential as a marketing tool. Uploading videos and constantly being active in your page would guarantee patients, and all this for free!
About the Author:
Chiropractic Marketing: Learn 1,001 chiropractic marketing tips that work like crazy to get new patients at: http://www.practicebuildingcenter.com
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