If you've been doing business on the internet for any time at all, you know that creating an income is extremely difficult.
The bottom line is this . . . it's virtually impossible to build an online income if your marketing campaign is missing one critical element. In fact, an estimated 97% of all online marketers never make a penny because their marketing campaign is missing this critical element.
This critical component is literally the difference between no income at all and thousands of dollars each and every month. This component is the life-blood of any online business.
If you have already made this component an integral part of your marketing campaign, you know how valuable it is to your business. And, you're probably making more money every month than most people make in an entire year.
What is this necessary component and what makes it so critical?
This component is relationship building.
You may be wondering what relationship building has to do with your internet business. The answer is this, relationship building has everything to do with your internet business. Without it, your business would not exist.
Think about this for a moment . . . when you make a purchase, who do you purchase from? Somebody you trust, right? Somebody you feel comfortable doing business with. Somebody you know will make things right if there's a problem.
Does it make good business sense to purchase from somebody you don't trust? No, why take a chance with your money?
Trust and confidence are even more critical on the internet. You can't sit down and visit face to face with your potential customers, they can't get to know you. The internet is very impersonal, all business is transacted through a website and email.
How do you project trust and confidence to your prospects over the impersonal internet?
You send them lots of free, valuable information before you ever ask for the sale. You let them know you have their best interest in mind. You show them you are more interested in helping them than you are in taking their money. Then, when you ask for a sale, your prospects will know you are offering something of with real value.
An excellent method for creating trust and confidence in your prospects is to create a newsletter. It can be a short 10-message newsletter, or it can be a full blown newsletter that goes out every week, or every month. You can set everything up in an autoresponder so the messages go out automatically.
If you possess the talent and the time to write your own newsletter, you can do that. An alternative is to find talented people to produce your newsletter. You can find very inexpensive newsletter sources by doing a search for newsletters.
Once you generate trust and confidence in your potential customers, you'll find them following you wherever you go.
The bottom line is this . . . it's virtually impossible to build an online income if your marketing campaign is missing one critical element. In fact, an estimated 97% of all online marketers never make a penny because their marketing campaign is missing this critical element.
This critical component is literally the difference between no income at all and thousands of dollars each and every month. This component is the life-blood of any online business.
If you have already made this component an integral part of your marketing campaign, you know how valuable it is to your business. And, you're probably making more money every month than most people make in an entire year.
What is this necessary component and what makes it so critical?
This component is relationship building.
You may be wondering what relationship building has to do with your internet business. The answer is this, relationship building has everything to do with your internet business. Without it, your business would not exist.
Think about this for a moment . . . when you make a purchase, who do you purchase from? Somebody you trust, right? Somebody you feel comfortable doing business with. Somebody you know will make things right if there's a problem.
Does it make good business sense to purchase from somebody you don't trust? No, why take a chance with your money?
Trust and confidence are even more critical on the internet. You can't sit down and visit face to face with your potential customers, they can't get to know you. The internet is very impersonal, all business is transacted through a website and email.
How do you project trust and confidence to your prospects over the impersonal internet?
You send them lots of free, valuable information before you ever ask for the sale. You let them know you have their best interest in mind. You show them you are more interested in helping them than you are in taking their money. Then, when you ask for a sale, your prospects will know you are offering something of with real value.
An excellent method for creating trust and confidence in your prospects is to create a newsletter. It can be a short 10-message newsletter, or it can be a full blown newsletter that goes out every week, or every month. You can set everything up in an autoresponder so the messages go out automatically.
If you possess the talent and the time to write your own newsletter, you can do that. An alternative is to find talented people to produce your newsletter. You can find very inexpensive newsletter sources by doing a search for newsletters.
Once you generate trust and confidence in your potential customers, you'll find them following you wherever you go.
About the Author:
Logan Granville is a successful online business coach and author. He has helped countless online marketers create life-changing careers. To learn more about creating trust and confidence in your prospects and building a successful internet business, visit The 7 Figure Marketing School. Don't reprint this exact article. Instead, reprint a free unique content version of this same article.
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