For anyone looking to start a coaching business you know one of the main challenges is client acquisition. By writing articles and including in them a hyperlink directed to your website, this is one strategy to overcome this challenge. The link should be included in what is known as a resource box as this is how you promote your business in articles. Ideally, you want to have the link display as a keyword or phrase for your coaching business. Like this:
?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?
(The term ?personal coaching? in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)
After clicking on your website link, the next step is to get the prospect to become a potential coaching client. Most people that start a coaching business provide complementary consulting sessions to give the prospect a taste of what they have to offer. You can do the same and when they sign up for their session, you can also offer any products that you might sell to them.
Once you have written a number of articles, the next step is to start promoting them to all of the major article and ezine directories. There is a major reason why you want to do this. Website owners love to use free articles to share with their website visitors. They do not care if you promote your website in your resource box because they get to use your article. By doing this, it creates a one way backward link to your website for your keyword. The number of links like this that you have is one factor search engines use to determine your ranking.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind that the proper use of articles is one of the best strategies for generating traffic to your website. It is also vital to creating backward links for your keywords. These two steps are very important if you want to build a consistent client base when you start a coaching business.
?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?
(The term ?personal coaching? in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)
After clicking on your website link, the next step is to get the prospect to become a potential coaching client. Most people that start a coaching business provide complementary consulting sessions to give the prospect a taste of what they have to offer. You can do the same and when they sign up for their session, you can also offer any products that you might sell to them.
Once you have written a number of articles, the next step is to start promoting them to all of the major article and ezine directories. There is a major reason why you want to do this. Website owners love to use free articles to share with their website visitors. They do not care if you promote your website in your resource box because they get to use your article. By doing this, it creates a one way backward link to your website for your keyword. The number of links like this that you have is one factor search engines use to determine your ranking.
To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.
Keep in mind that the proper use of articles is one of the best strategies for generating traffic to your website. It is also vital to creating backward links for your keywords. These two steps are very important if you want to build a consistent client base when you start a coaching business.
About the Author:
Stephen Beck teaches people how to start a real home business. Go grab his 3 free videos at http://www.8weekstoprofits.com so your family can start your internet marketing business now.
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