Today, we are witnessing the most serious recession of the past decades. Midst this crisis, people try to live their lives normally, organize their time and space and make dreams about the future. Buying a house is among these dreams. Mortgage brokers are also trying to survive the unfriendly conditions and even expand their businesses, promoting the products available in the marketplace. Even if you as a broker are already actively marketing, there are still new options you might try, or ideas you have not yet implemented that can turn past clients and prospective clients into current business.
What are the most effective and pertinent marketing techniques? Which are the methods that can make a difference and increase clientele even amidst a serious recession? Even if you think you already know all the tricks, there is always something new to learn, or at least something that you know but haven't implemented yet. Here are some possibilities to try:
Use your database: if you've been doing your job right, you should have a database of old and current clients. To be really effective, you should also be tracking the contact information of people who might be interested in the future but who haven't done business with you yet. Try to approach them and market your mortgage products. Send cards, newsletters and everything that can remind them on your company and your products or inform them on new terms and offers. Direct mail marketing is one of the possible tools to generate business.
Market to professionals: one good way to find new clients is to receive referrals from the people who work with potential borrowers. Attorneys, financial consultants, even architects can provide you with lists of potential borrowers and clients. You can get in touch with potential clients, informing them on your products and offers. The idea is to make them trust you and address you when time comes. When you are referred by someone you already trust, clients have fewer hesitations in approaching you for a home loan.
Sellers: by contacting sellers, you have the possibility of providing the mortgage for both the buyer and for the seller's new home. Looking at free "For Sale by Owner" directories can give you the information you need to contact sellers and see if you can be of service to them.
Well crafted message: Direct marketing would be rather inefficient and unsuccessful if the initial message was not gripping enough. Brokers who wish to thrive assure their clients and prospective customers that they can address their needs with care and honesty, helping them make a very serious decision such as a mortgage. Creating a good name and impression due to a well appointed marketing campaign is a key to success for modern brokers and loan officers.
About the Author:
Are you a broker or loan officer who would like work for a strong Mortgage Bank Direct Mortgage is now accepting W-2 loan officers. Contact us at 801-924-7727 to become a member of our team!
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