15 May 2009

How to Use Assessments to Keep Your Visitors On Your Websitenique Content Article on , ,

JOH_3164Image by star5112 via Flickr

by Kathy Sparks, Your Virtual Resource

Assessments, tests, or analysis can be used in a variety of ways throughout the coaching, career, employment, health, and even to test employees knowledge about the jobs they are doing. Jobs like customer service, software knowledge, hardware knowledge, management style, and what type of career a person would be most suited for can be tested and analyzed by giving a simple assessment. Assessments are used to determine the category or type of career, coach, fitness coach, relationship preference " if you have a service to sell, assessments can be used to engage your website visitors who will want to know more about what you have to offer. Having your website visitors test themselves without obligation is a terrific way to gain your respect and keep them coming back.

Website visitors can test themselves without obligation. This will create an interest in what you are offering and is a terrific way to gain your respect and keep them coming back.

1. Business Owners and Employers - give a personality assessment. Pre-hire personality screen assessments specially built for your company are most important when you are making a hiring decision. Assessments are an easy tool to suggest that people with certain personalities are best suited to certain careers. See if your potential new hire will fit in your company culture. Make them fast, easy, and fun.

2. Real Estate Agents - Assessments can be used to determine the price range a potential buyer can afford. Create an assessment for your website to pre-qualify your client and to determine the type of residence that is best your potential cleint.

3. Customer Service " create an assessment to analyze how an employee is representing your company when he/she answers the phone for you.

4. Software Technician " create an online assessment to determine the depth of knowledge and type of software a potential employee will best fit into the company. Help employees demonstrate any new abilities by letting them take assessments several times a year before their salary review.

5. Hardware Tech " make sure your employees and potential employees can address the problems that will be presented to them by your customers " re-assess their abilities a couple times a year. Assessments are appropriate when the knowledge, skill, or ability they measure can clearly be shown to be job-related and is not easily trainable once the person is on the job.

6. Coach Training Programs " help your coach trainees determine their niche or the coaching type they are best suited for, or the type of clients they should pursue offering them a free "niche" assessment. Using the knowledge gained through assessments, the coach can encourage and support the development of the trainee and enable the trainee to connect more powerfully with their future clients.

7. Personal, Life, Relationship Coaches " use online assessments for your in-take forms " have your new client fill in the discovery form online. The use of assessments will make your clients and prospects think much deeper than before because they have the time to seriously analyze themselves. Used appropriately, the right assessment is a key part of the coaching conversation. Many forms and types of assessments have been used for many years, in consulting and psychotherapy as well as coaching.

8. Temporary Employment Agencies, Career Agencies and Consultants and Employment Agencies " give your clients assessments to determine the best job they are suited for and the depth to which they know the subject. Assessments are a great time to make initial contact with the career center online and encourage your visitor to come to you for help in finding a job. Having the results of the assessment in hand, a career professional can more intelligently discuss what the clients needs are and how the career center can assist with meeting those needs.

9. Fitness Centers and Athletic Centers " Create assessments for new clients to determine the individuals preferred styles of exercise, his/her motivation and communication preferences, and their fitness goals. A coach/manager account can be established for the trainer to manage and have access to the client assessments. This can help you better understand your client and his/her goals so that you can better advise their fitness program.

10. Athletic Teams and Sports Teams " Properly designed assessments can determine a team members strength, as well as problem areas or emotional barriers that could prevent a player from achieving peak performance. Assessments can help determine the level of stress a player may be experiencing.

11. Social Clubs, Associations, Event Planners " Assessments can be used to determine at what level a person should be put into to properly balance competition, personalities and performance. Tennis Clubs, golfing clubs, even pool tournaments. Event planners can determine how to position personalities by having them take a quick assessment during registration time.

12. Business Sites, Home Based Business Sites, Online Business Sites " Create assessments to help people determine the best business they may be suited for, i.e. a franchise, home based, day care. Results can then be linked to additional assessments to determine the type of daycare, for instance, the type of franchise is best suited for a particular person. After they determine the type of business, help them will assessments to determine their business niche by offering additional assessments.

13. Personal Relationships" determine where your web site visitors are in their relationships, what issues they are facing, what their goals are for better relationships.

14. Parenting and Families " assessments are a great self-study to help a person learn where they may need help in their parenting or family relationships " why they are experiencing unhappy situations and then offer materials for improving the problems.

15. Employees 3-Way Assessments " 1. Self assessments for each employee, 2. Managers productive assessment and finally the HR assessment " combine them for the final annual review.

Assessments are useful to figure out where a person is in his/her current situation and to help that person determine how to move forward. Assessments are unique in that they adapt to each persons ability, accurately measuring what a person knows, how they feel, and what he/she needs to learn. In addition, good records can measure growth and progress over time.

Assessments are easy to administer and convenient to use using online tools. They are a diagnostic exercise, carried out by you, as the professional, to consider the current situation of your client, customer, employee or student. Although assessments can be any length necessary, a good rule of thumb is to keep it short enough to keep the participants attention and interest. Remember to always add your visitors name and email address to your prospects database when they take an assessment.

If you are currently having people fill in forms, you can easily transform those forms to be completed efficiently online, saving time. The results are automatically scored or categorized and analyzed, and you receive the results via email, print them out for your file, and view the results online. There are online tools available for creating assessment easily and quickly. I use Assessment Generator at www.assessmentgenerator2.com

About the Author:
Kathy Sparks has been helping clients around the world with their online business startup, marketing, shopping carts and website issues as a Virtual Assistant and provides a Virtual Assistant Directory at The Directory of Virtual Assistants You can get a unique content version of this article from the Uber Article Directory
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