17 August 2009

Help Your Neighborhood Succeed While You Yourself Prosper

By Leigh-Ann Lemire

Have you ever wanted to become a well-known artist, quit your nine to five job and only do art? Would you like your artworks known about and purchased by many?

To achieve artistic success requires that you attract attention. If you don't put your work out there and make it noticeable, no one will know that they should buy it. It may seem difficult, but in the rest of the article we will discuss some easy ways to make your work known. You can also help other talented folks and your community.

The background data that you need to pull off this project is the fact that whenever artists go into an area and create, the area stops its dwindling spiral and goes uphill. For examples, many an area in Los Angeles has gone downhill, buildings vacated and boarded up but when artists go into the area, the buildings get bought, repaired and the commerce of the area flourishes. One such place is the Downtown Los Angeles Arts District. It started as a very bad area to be in, the area was in complete ruins and has only been in existence for ten years - it is now famous, beautiful, safe, well-known and it prospers.

With the recession going on, you may have noticed that there are empty buildings in your area. The buildings may be office buildings, car lots and shops in strip malls. The best use for the empty spaces is for creative endeavors, don't you agree? Can you imagine artists creating in every single empty building space?

The project that follows has been tried and found to work. It's practically free to start. This project will help you succeed in your artistic endeavors, create success for your fellow artists and help your local community flourish, too.

Here's how to do it:

1. Locate creative people in your own area - artists, poets, craftsmen, musicians, actors, etc. These people will help you with the project.

You can find other artists many ways - free classified ads on craigslist.com or kijiji.com will work. Search the internet for other free classified ad sites. Put your zip code in the ad, so it stays in your area.

Make some fliers to distribute house to house in your neighborhood.

Put the postcards or flyers in the businesses nearby.

Ask friends and family about creative people they know. You could go door to door and ask. Some areas have local art groups you could join or attend.

2. Once you have people to work with, create a presentation pack. You do not need to be elaborate with this presentation.

At an office supply store you can buy white glossy paper (about $10), clear plastic sheet covers (100 for about $11) and a presentation binder ($2-$5).

For every creative person, create a presentation sheet that has a picture of the artist and his/her artworks, a brief bio, comments and contact info. Put it together in your presentation pack.

3. Next locate vacant buildings in your neighborhood and find someone to be the salesperson. The artists will create in the empty building and the salesperson will be selling the artworks.

You are going to pay the salesperson a percentage of sales, with bonuses for selling over a certain amount per week or per month. To find the sales person, you can ask friends, family, neighbors - someone in need of work will pop up. You assign the salesperson to get a business license from the city and a tax license from the state. Sometimes these licenses are free; sometimes they require a fee, depending on where you are.

When you find the building you want to use, find the owner or real estate agent responsible for the property.

4. Contact the person and ask for an appointment to do a presentation. If pressed about what the presentation is for, just mention that you are with a group of artists that want to help to get the building leased. That will get you into the door.

5. Spotlight your presentation on the profits to the proprietor/real estate agent. Use these guidelines:

It has been proven to work that when artists go into an area and begin to create, trade flourishes, buildings are bought or leased and the entire area picks up. It would be the fastest way to get their building sold or leased.

Bring up the downtown Los Angeles Arts District success story if necessary - that's a shining example of an area that prospered after artists moved in.

Show the presentation pack - get the owner/agent familiar with the artists' work.

6. If the owner/agent requires insurance in order to let artists work in the area, contact a local alternative school or charity and have them join up with you. They will have the appropriate insurance.

7. Make signs and post them.

Signs can be created on wood, poster board or A-frames. Create colorful signs with arrows indicating the way that read "Artists at Work", "Artists Ahead" and so on. The signs need to be put out on both sides of the street starting at about 50 yards and getting closer. If you created a sign on wood or poster boards, you can easily attach those to poles with bungee cords. Tying balloons to the signs will help to attract attention.

8. Create art.

In the space that you procure, bring completed artworks for the salesperson to sell, then set up a space to create. The artists only need to be concerned with creating, the salesperson with selling. One art form helps to inspire another one, so there will be no lack of inspiration and a beautiful energy will be created that will get attention and sales.

9. Persist.

You will get noticed and sales will follow, as long as you don't quit! Persistence will pay off. You may not have sales the first hour or first day, but if you continue, you will succeed.

10. Do whatever you can think of to bring attention to your area and to your group of artists.

Make some flyers that can be put in area shops.

Invite newspaper representatives, someone from local radio stations, galleries, gift stores, etc., to come visit.

Create a Press Release to send out. You can find a how to article for writing press releases at Help-2-Succeed by going to http://help-2-succeed.com/blog/index.php/press-release-tips-aamp-generator and you can find press release distribution services by going to http://help-2-succeed.com/blog/index.php/press-release-distribution-services

You can also use social media sites such as Facebook, MySpace and Twitter to get the word out. Just put posts about how you and a group of talented folks are creating, where and when. Other posts can be about the latest pieces that you are working on, the inspiration and so on.

When other artists or musicians or actors or anyone who deals with the arts comes by, invite them to join the group.

The more that you attract attention, the better your project will become. The longer that you persist with creating in the space that you procured, the better your sales and the more you will see your community start to flourish.

Soon, you will find that the realtor/owner has leased or sold the space. This isn't a problem. Get the realtor/owner to put in a good word for you so that you can keep your space, after-all, you will be helping the new tenant to get business that is always needed.

To help other artists and communities flourish, pass this around. It is a free project, beneficial to all.

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