20 July 2009

How to Generate MLM Leads Cost Effectively

By Scott Schreiber

Were you excited about the idea of making money while spending time at home with our family and hopeful about the chance of bringing in money from this plan for the rest of your life? Can you recall your enthusiasm when you first began that new business, a vision of a new business world opening up for you?

You passed out the flyers, you talked to friends and family members at social gatherings, and perhaps you even sponsored parties yourself. And now, a short time later you realize youve spent a lot of money resulting in little profit. Friends and family avoid you. Its no longer a creative game, its expensive.

You were anxious to tell everyone about this great product that you thought your friends and family would want. You followed all the rules and were attentive at seminars and listened to upline seniors. Yet money still flows out more than profits flow in.

You may want to reconsider your tactics before you quit. The technology of today offers other ways to generate leads that cost less and often are more effective.

Here are three of the ways to look for leads that you may not have tried yet:

Events Networking

Use the internet to search for ongoing networking events in your community. Given the increase in unemployment rates, there are more people looking for an alternative income source then ever. They are also more approachable than ever. In most communities there are events going on almost every week with people looking to sell their products and find a job or opportunity. But be careful at these events not to oversell your product or service to people, get to know the person you are talking to and see how you can help them before you jump into your pitch. If you are helpful and friendly the chances to build a relationship that turns into an opportunity will go up multifold.

Internet Social Networks

This rapidly increasing part of the internet can give you a rapidly expanding business if you use it in the same way you work a live event. Become helpful and friendly and get to know the person you are communicating to and eventually they will realize you have a good product for them, too. Pushing your product at the beginning of a relationship with someone new will just drive them away " they think just another MLMer is trying to get rid of a product. So go slow and become a friend. You will enjoy it more, too.

The internet

Using other internet tools to increase your list of prospects without spending money can sometimes even help you make money from the tools themselves. Webinars and eBooks are two examples that will attract people to your business and put money in your pocket as well. This kind of marketing is called attraction marketing. Use the same methods as written up in the two paragraphs above, be friendly and offer aid before you ask for money. Once you've gotten a persons trust and interest and they recognize you are not trying to just barge in asking for money, you can broach the subject of your business and get them on board.

So here are 3 methods that can increase your lead flow if you take the time to learn more about them. But the key in all 3 examples is to build a relationship first, if you add value, and are perceived as someone who is willing to give at least as much as they get and preferably more, then your will dramatically improve your chances for success.

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