There are many free advertising media, both in online and offline form. If you advertise online, the free media may be classified ad sites, mailing list, online forum, social networking sites, and their kinds. For free offline advertising, the media maybe classified ads on tourism map or bulletin. As a business owner, you would like to utilize the best free advertising media to introduce and market your product. To decide between free online and offline advertising, you should consider some things below.
1. Cost. There are free advertising media for both, but there are 'cost' differences if you look carefully. Do you feel the flexibility with online free ads? You can post your ads from anywhere, your computer, notebook, PDA, or even mobile phone, as long as there is Internet access. With offline free ads, yes they are still free, but you would need more stuff until the ad is published. Papers or computer program to design the ad, printer, calls to contact the editor, negotiation, transportation, and waiting time until it is your ad's turn to be published are the major hidden costs. There is also opportunity cost from the time you spend. You can post many online ads in a day, a thing that is impossible with offline free advertising.
2. Interaction. With online ads, you can include the links to your website, email, sites that review your product, profile at social sites, and phone numbers. They are not different from those you can put on the offline free advertising. But, customers or interested audiences will find it much easier to contact you or see the product through the information stated on online ads. Now you know why. They are easier to be accessed and remembered. Just a few clicks to collect all the information they need. Compare that to writing down your phone number, website, or address on offline free advertising, so that they can remember where to find you later. Business is dynamic, the sooner people can get your information, the more likely you will make sales.
3. Market range. Online advertising offers wider market range than offline advertising, for sure. The Internet can reach anywhere in this world, anywhere for people to know that you own a business. There is bigger opportunity to make sales. Offline free advertising is less likely to go even outside your city. It is good if people read your ad and then keep it for further reference. But it is printed on paper, many worse scenarios can happen. Your ads are much safer and reachable on Internet.
4. More options. Online free advertising has more options, you can post your ads at some sites at once and you can choose to focus on one or a few that are most suitable for your product type. There are many free advertising options on Internet, while in free offline advertising it is hard to mention even three free media. Internet is a fast and creative world, your chances for free advertising are never limited
1. Cost. There are free advertising media for both, but there are 'cost' differences if you look carefully. Do you feel the flexibility with online free ads? You can post your ads from anywhere, your computer, notebook, PDA, or even mobile phone, as long as there is Internet access. With offline free ads, yes they are still free, but you would need more stuff until the ad is published. Papers or computer program to design the ad, printer, calls to contact the editor, negotiation, transportation, and waiting time until it is your ad's turn to be published are the major hidden costs. There is also opportunity cost from the time you spend. You can post many online ads in a day, a thing that is impossible with offline free advertising.
2. Interaction. With online ads, you can include the links to your website, email, sites that review your product, profile at social sites, and phone numbers. They are not different from those you can put on the offline free advertising. But, customers or interested audiences will find it much easier to contact you or see the product through the information stated on online ads. Now you know why. They are easier to be accessed and remembered. Just a few clicks to collect all the information they need. Compare that to writing down your phone number, website, or address on offline free advertising, so that they can remember where to find you later. Business is dynamic, the sooner people can get your information, the more likely you will make sales.
3. Market range. Online advertising offers wider market range than offline advertising, for sure. The Internet can reach anywhere in this world, anywhere for people to know that you own a business. There is bigger opportunity to make sales. Offline free advertising is less likely to go even outside your city. It is good if people read your ad and then keep it for further reference. But it is printed on paper, many worse scenarios can happen. Your ads are much safer and reachable on Internet.
4. More options. Online free advertising has more options, you can post your ads at some sites at once and you can choose to focus on one or a few that are most suitable for your product type. There are many free advertising options on Internet, while in free offline advertising it is hard to mention even three free media. Internet is a fast and creative world, your chances for free advertising are never limited
About the Author:
Alex Wu operates a free advertising website that lets people post free ads, build groups, and connect. He hopes to create an active environment for businesses place their job listings.
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